Sitting on 52 acres within the vibrant and unique community that is Miami Beach, an outdated convention centre acts as an urban blockade – inactive when conventions are not in town, disruptive to adjoining neighbourhoods and inhibiting connections to Lincoln Road and surrounding communities.
The master plan resolves each of these issues through a series of ingenious yet simple moves:
- Conceptually rotate the convention center, reorienting the site to allow for east-west neighborhood connectivity and a southerly orientation for both convention center and hotel guests
- Concentrate the density at the center of the site and make the revamped convention center and its meeting and ballroom space contiguous with the hotel – a feature that meeting planners love
- Reimagine the area’s existing assets: the Jackie Gleason Theater, the Carl Fisher Clubhouse, City Hall, the 17th Street Garage and 17th Street itself are all maintained and transformed to better engage their surroundings while keeping the character of Miami Beach
- F
ill the rest of the site with public amenities and programmed uses appropriate to activate the space 7 days a week, 365 days a year
In short, our plan upgrades the convention center into a best-in-class facility and weaves the entire convention center site into the fabric of Miami Beach. It will feel both new and like it was always there.