The Shepherds Bush Pavilion – a Grade II listed building dating from 1923 – was originally constructed as a cinema. Designed by Frank Verity, it won the RIBA London Street Architecture Award for the best London façade. Heavily damaged during World War II, the building was poorly repaired, subsequently converted to a Bingo Hall in 1983 and closed its doors for good in 2001, remaining empty and disused for much of the next decade. In 2009 planning permission was granted for conversion into a luxury hotel and the scheme completed in August 2014.
Flanagan Lawrence has converted the Shepherds Bush Pavilion into a four-star, 320 room hotel with associated leisure and retail facilities. To incorporate these new functions, the interiors of the building – which had previously been extensively altered – were removed, along with sections of the rear elevation. The primary façades have been retained with modifications to bring natural light into the rooms behind. The building features a new glazed roof which follows the curved profile of the original.
Flanagan Lawrence’s sensitive conversion has been informed by a detailed understanding of the building’s history and context. The result is a contemporary response that complements and refines the original character of the building, protecting this important heritage asset, reactivating the streetscape and providing a new point of focal interest on Shepherd’s Bush Green.