VitrA launches new ranges at ISH

VitrA Bathrooms is taking part in this year’s ISH Digital exhibition, exhibiting several of their designer collaboration ranges as well as two new ranges due to be launched in the UK later this year – ArchiPlan and Root. ArchiPlan offers compact design solutions for small spaces in domestic and commercial bathroom settings. Root is an extensive new range of bathroom furniture units and brassware that complement VitrA’s Integra and Zentrum basin shapes.

Alongside ArchiPlan and Root, VitrA are exhibting Voyage designed with Arik Levy, Plural, created in partnership with Terri Pecora, and Equal, created with Claudio Bellini.   VitrA’s tap, shower and accessory range Origin is also displayed in matt black, copper, chrome and brushed nickel. Touch-free multifunction showering WCs from VitrA’s V-Care range are also on display, including the most recent addition V-Care Prime, developed with Arik Levy.

VitrA has also used ISH to formally launch VitrA NExT – the design journey for the next experience. VitrA NExT seeks to design the next bathroom experience by continually evaluating familiar experiences from different perspectives and envisioning what’s beyond the horizon.  As part of this, VitrA has created a stunning exhibition space at its Innovation Centre in Bozuyuk, just outside of Istanbul, Turkey and turned this into a 360 virtual exhibition, available on the NExT platform. Having a permanent exhibition space means VitrA can constantly update displays, and by using the NExT digital platform, customers and partners can digitally interact with the products at any time, not just during the ISH exhibition.

Visit VitrA At ISH here