Leading British kitchen manufacturer, Moores, have upgraded their corporate website with a fresh aesthetic and new site structure to better support new and existing customers.
The update comes at a pivotal time following the Covid-19 pandemic, which has accelerated demand for digital solutions within the kitchen manufacturing industry.
One major adaptation to the website is the clear division between Moores’ key customer channels – housebuilders, public sector housing, and tradespeople. The channel specific information combined with simple navigation means the site now offers a more user-friendly experience for their business partners. The website also splits out Moores’ kitchen brands on separate microsites and clearly displays the collections within each range, along with key product information about the huge range of doors, cabinets, and worktops on offer.
This new and improved navigation makes it easier for end users to find relevant and targeted information, whilst delivering a more seamless digital navigation experience.
To support the shift towards more remote meetings, a whole suite of digital tools have also been developed with their business customers in mind, including a brand-new virtual showroom that allows developers to view kitchen ranges and make their selections remotely. The new MiView portal also allows business partners to access information about their orders 24/7 at the click of a button, along with viewing pricing information, amend delivery dates, and view kitchen designs.
Julie Holliday, Head of Marketing at Moores, comments:
“Over the last two years we have seen a shift towards businesses needing better digital platforms, and it has been a focus of ours to ensure our website meets these expectations. Providing our customers with enhanced digital tools that make their lives easier was a priority, which is why we created a new customer portal and launched our virtual showroom. We are always looking at ways to improve and felt the navigation of our old website could be better. We service a lot of different businesses in the housebuilder industry, so it was important to make sure they had straightforward access to the information they need.
“Feedback so far has been very positive, with ease of navigation and content quality coming out as key success factor, which is a great result for all involved in the update.”
To find out more visit www.moores.co.uk