It’s a positive time for change at Formica Group with the launch of our newly refreshed residential Axiom® and Prima® worktop ranges fast approaching.
In order to support the launch, following on from investment in new state of the art production facilities, technology and innovation, Formica Group have set about to strengthen and develop their residential sales team to ensure they can offer the best service possible to their customers.
Ryan Smith, Head of Residential Development at Formica Group has been in the construction industry for 10 years.
Ryan comments, “The main challenge for our industry as the UK moves towards ending lockdown, is consumer confidence. We have re-introduced a dedicated team with a wide range of expert knowledge in the sector who are on-hand to support our customers, especially during this difficult time. It is our mission to take a more collaborative approach and grow our businesses together.”
Meet the Team
Nicola Toledo Gonzalez, Residential Development Manager (Northern Ireland, Ireland and West England). Nicola has qualifications in Interior Design and has worked in the stone and kitchen industry for 29 years, and brings extensive experience in installation, design and sales.
Nicola is responsible for supporting new and existing kitchen studio partners with their worktop requirements, as well as working with house builders and manufacturers.
On joining the team at Formica Group she comments “My previous role was in the stone industry so I am looking forward to having the freedom to explore new market segments and building new relationships as well as being able to maintain existing ones”.
Contact Nicola at Nicola.toledo(Replace this parenthesis with the @ sign)formica.com
Paul Stewart, Residential Development Manager (South). Paul has a strong background in Account Management in Domestic Appliance, Consumer Electronic and Mobile Phone sectors.
As well as managing Southern Kitchen Studio partners, Paul works with Buying Groups and Builders Merchants right across the UK.
Paul says, “I am looking forward to meeting my clients. I am excited to work in a dynamic team who have a passion for growth personally and for our partners”.
Rowan Harrison, Residential Development Manager (East England andScotland). Rowan brings with him experience in Account Management, working with Quartz products, as well as home textiles and tableware.
Rowan will supporting existing partners, Rowan will work with new ones to promote our worktop offering and he will also manage customers who design for manufacturers.
He comments, “It’s a fantastic time to join Formica Group with new upcoming product launches and ambitious growth plans. I am looking forward to meeting my customers and introducing our exciting new portfolio”.
Axiom®
Previewed at KBB, highlights from the new Axiom® range include high-end, eye-catching designs in new colourways carefully developed by our design team based on customer feedback and key trends. New introductions include classic, artisan oaks and grey-toned woods, as well as feature decors that celebrate original abstract patterns and designs. Due to their soaring popularity, urban decors of concretes and subtle plater effects have been introduced to ensure the updated range responds to the current trend landscape.
Prima®
The Prima® collection offers a simplified choice of modern, contemporary designs, available with a post-formed edge. With the focus on staple and essential decors that have design longevity, the updated range consists of natural elements such as exotic woods and pale stones as well as industrial looking materials of quartz and concretes. These are brought to life with complementing textures.