William Rodriguez-Lopeth is Sales & Marketing Representative for Cromocon. In this interview at Materials 2017, he explains why Cromocon chose to exhibit their portable meter for Colour Measurement and Light Reflectance Value (LRV) at the show and what visitors to the Cromocon exhibition stand could expect to see plus how specifiers viewing this podcast can easily contact the brand for more information. The interviewer for BusinessNet Explorer is Mick de Leiburne.