Granite and Trend Transformations, www.granitetransformations.co.uk, is a leading kitchen and bathroom renovation brand. The franchise business boasts a network of specialist showrooms across the UK, each dedicated to high quality, design-driven projects which are completed with minimal disruption. The showrooms offer a range of products and services depending on the individual customer requirements – from worktops and surfaces, cabinet doors and appliances, right through to full makeovers.
The harmonious partnership between BLANCO UK, www.blanco.co.uk, and Granite and Trend Transformations began nearly a decade ago. Harmonious because, when it comes to sinks, taps, lighting and waste management, BLANCO can offer the direct support, fast turn-around, depth of range and exceptional product quality that the Granite and Trend Transformations brand and designers demand. BLANCO also continues to support the growth and development of the Granite and Trend Transformations business with consistent product, innovation and focussed sales training.
BLANCO’s UK National Accounts Manager, Craig Condie, explains:
“Granite and Trend Transformations doesn’t just revamp an existing space; they provide both an aesthetic and solution-based response to their customers’ requirements. Together with Granite and Trend Transformations’ design principles and focus on the ergonomics of interior design, BLANCO products offer the perfect solutions to create the ideal creative kitchen hub. The nationwide network of BLANCO sales managers offers regular meetings with their local Granite and Trend Transformations franchisees to keep them up to date with new products and initiatives. In addition, we have held a number of business development webinars and the Regional Sales Managers offer training specifically designed for the franchisees – helping to sell a specific sink or tap depending on material, smart technology, and installation method required.”
Steven Leech, Director of the Colchester and Ipswich operation, which comprises two showrooms and three garden centres, adds:
“Nothing is ever too much trouble; the team will always help where they can. If there are any issues – mainly with taps – they will send parts out directly to the customers. They use their own drivers so we very rarely get breakages. Our most popular sink is the Classic Neo 6s & XL6S followed by the Zia 6s & XL6S while the most popular colour is the Pearl Grey. Between the two showrooms, we have twelve sinks on display and we also show them in out three garden centres. Our end consumers choose BLANCO because we promote it. We don’t offer any other sink brand and brochures are easy for the customers to understand.”
The 2020 BLANCO range supports Granite and Trend Transformation in creating their clients’ dream spaces, on-trend and on-budget. BLANCO provides contemporary and traditional design options along with the latest materials and kitchen technology to create intelligent solutions. The portfolio includes three high quality materials – stainless steel, ten stone composite colours in SILGRANIT® PuraDur® and the beautifully luxurious ceramic in four colours. It’s easy for the designers at Granite and Trend Transformations to find the right sinks, taps and waste management solutions, whether the theme calls for a complementary fitting or statement pieces.
An important focus for Granite and Trend Transformations is BLANCO’s proprietary stone composite material, SILGRANIT®. The material benefits that it offers comprise heat, stain and scratch resistance. The strength and robustness of the sinks, with the consistency in quality, makes installation and maintenance that much simpler.
To aid the Granite and Trend Transformations franchise network, a new set of literature includes ‘BLANCO A La Carte’, ‘BLANCO Dealer Inspiration’, and ‘Inspiration and Highlights’; the new look makes it even easier for both retailers and consumers to find the very best solutions for their kitchen design.
For further information on BLANCO UK, please call 01923 635 200 or visit www.blanco.co.uk.