A triumphant night saw the A. Proctor Group win in both categories it was nominated for at the 2024 Construction Marketing Awards (CMAs).
Judges named the company as winner in the Best Product Launch and Best Advertising Campaign categories. The prestigious awards were presented during a gala dinner and ceremony, held at the Hilton London Bankside.
Best Product Launch was awarded for the Proctor Air® campaign – the most significant launch in the A. Proctor Group’s recent history. Recognising the challenges of introducing a new product into a very competitive marketplace, the judges noted how the “attentiongrabbing, innovative campaign” communicated Proctor Air’s benefits, built momentum, and exceeded expectations in terms of return on investment.
In winning Best Advertising Campaign, the company was praised for its “really eye catching and different approach”. The unique digital art resonated with audiences and “was sure to grab attention”, while positioning the company as a trusted and expert partner.
“These two awards cap off a wonderful year for our marketing team, and for the A. Proctor Group as a whole,” said Keira Proctor, Managing Director. “I’m beyond thrilled that the CMA judges recognised all the hard work that went into both campaigns.”
Angela Mcintyre, Communications Director at the A. Proctor Group, said: “I had the privilege of judging fantastic entries for other categories of the CMA, so I know what a high standard is required to win any of the awards.
“What makes these two wins particularly special is that we produced everything in-house. Our campaigns truly represent us as an organisation – credible, innovative and professional, while still bringing personality into our marketing. The hard work, passion and innovative ideas of the team made this success possible, and I’m delighted their creativity has been recognised and rewarded.”
The A. Proctor Group is a 4th generation family business with a history of technical innovation and promoting good practice. The company listens and responds to the challenges faced by the construction industry, developing products that contractors want to specify and use.
Find out more about Proctor Air, the next generation of air permeable, low resistance (APLR) roofing membrane: proctorgroup.com/products/proctor-air