DoorCo recently announced the addition of a new door to their composite door portfolio that is being manufactured in their new Doncaster facility. Revealed as BRiTDOR, the new timber core composite door represents the new brand’s classic British origins.
BRiTDOR’s construction is a timber core finished with Thermoplastic CoolSkin technology, made to fit any profile on the market. The collection will include existing styles like 6/4 combi, flush and farmhouse, as well as two new exclusive designs just for this range, available in over 15 colours.
DoorCo’s Marketing Manager, Ellie Pool, talks us through the journey of the new brand:
“When it came to bringing an identity to life for our new door, there was a clear theme in mind from the start: British.
“This is the first product to be manufactured out of our new Doncaster factory, as opposed to our current overseas facilities and therefore we wanted this brand to have classic British heritage at its core. We’re proud of our connections with brilliant oversea manufacturers, such as our team at DoorCo Korea but as a nod to our latest investment in Doncaster, we wanted the British theme to take centre stage.
“The creative process included sifting through varying ideas incorporating red, white and blue, before settling on a palette of British racing green and a complementary cream shade. As we watched this brand come to life with the new fonts and logos, we knew this truly captured the essence of what we wanted this brand to be – sophisticated but steeped with heritage and tradition.”
A Nod to Doncaster
“We love how many little nods to Doncaster there is within BRiTDOR’s identity. As well as being traditionally British, the theme also replicates the scenes of Doncaster’s famous railways. The chosen fonts capture the strong, industrial nature of the railway signage and give a real feel of stability and longevity.”
How BRiTDOR came to be
“While the visual identity of the brand resonated with us quickly, giving a name to the new door was not so easy. We knew exactly what we wanted the brand to represent and how we wanted it to sound. After road-testing a few more ‘alternative’ name options, we knew that simplicity was exactly what this brand needed.
“BRiTDOR captures exactly what this is – a British made door. No frills, no ifs, buts or maybes. BRiTDOR is a simple, solid choice backed by Brilliantly British Manufacturing.”
More options than the rest
“Although BRiTDOR is designed to be straightforward, as a brand it does still offer a competitive edge against the rest of the timber door market. From a design perspective, the multi-directional design of the icon captures the endless options that BRiTDOR presents from prepping to suit any profile to having exclusive blank designs not currently available on the market.”
The start of the story
“The branding is just the start of BRiTDOR’s journey. The product has been in development for some time and we’re excited for it to be officially out in the open now and ready to be ordered by customers.
“Our new Doncaster team are well-settled and the production line is flowing nicely. Under the management of our Head of Operations, Mark Towers, Senior Manufacturing Manager, Chris Mansfield and Doncaster’s Manufacturing Manager, David Wells-Burr, the BRiTDOR operation is in capable and innovative hands, so the next steps for the brand are exciting.”
BRiTDOR solid timber core is available via the DoorCo ordering portal now. For more information, visit: www.trade.door-co.com