World’s tallest tower launched in London to tap into UK sales for new Dubai homes

Emaar Properties, the leading Dubai-based global property developer and builder of the world’s tallest building, Burj Khalifa, in association with Harrods Estates, are showcasing their Dubai Creek Harbour project and its architectural centerpiece, The Tower, at a special Emaar showcase being held at the world-famous Harrods department store in London.

The centerpiece of a UK launch for Emaar and its current Dubai projects, the showcase at Harrods takes the form of a spectacular new 2,000 sqft marketing suite on the second floor of the department store. This Emaar showcase features large scale-models of the flagship mega-development, Downtown Dubai, as well as upcoming developments Dubai Creek Harbour, Dubai Hills Estate and The Opera District. Visuals and information on Emaar in general and other projects such as Arabian Ranches and Dubai Marina are also on display. The marketing suite will be in Harrods until mid August 2016, providing a “must see” attraction for visitors and a UK sales campaign for Emaar, being undertaken in association with Harrods Estates.

Located along the historic Dubai Creek in the heart of the City, Dubai Creek Harbour forms a spectacular six sq km waterfront destination, creating the “Riviera of the Middle East”. The development showcases The Tower, the recently launched architectural centerpiece of the development designed by renowned Spanish/Swiss architect Santiago Calatrava.

The development will provide over 6.79 million sq m of residential accommodation including villas, apartments and penthouses; 11.16 million sq m of retail precincts providing shops, cafes and restaurants; 851,000 sq m of commercial property and 22 hotels providing 4,400 rooms.

Dubai Creek Harbour is made of nine distinct districts, including the central Island District, within the waters of Dubai Creek, featuring a 4.5 km promenade, yacht club, world-class marina and harbour, hotels, retail and leisure facilities. The buildings within Dubai Creek Harbour are designed around the waterfront, promenades, feature canals, pedestrian piazzas and parkland and includes high rise residential towers, medium rise retail and commercial buildings and low rise villas.

The Tower is anticipated to be slightly taller than the 2,716 ft high Burj Khalifa by Emaar, the world’s tallest building since 2009, and is projected to cost $1 billion (£700 million). Construction is planned to start in July 2016 with a four year construction programme.

With a design inspired by the lily and traditional minaret towers, The Tower will serve as an architectural icon, ready for the Dubai World Expo in 2020. Around a reinforced concrete core, The Tower will have a slender glass and steel façade, and will contain a boutique hotel with the 18-20 uppermost floors used for retail and tourism with shops, restaurants, function rooms, VIP observation garden decks and a spectacular main observation deck known as The Pinnacle Room. The Pinnacle Room will have fully glazed rotating balconies that extend outward, rotating outside the main skin of the tower.

Ahmad Al Matrooshi, Managing Director of Emaar Properties said:

“We are delighted to be undertaking a six month showcase of Emaar and our projects at Harrods forming a marketing suite within the store and the platform for our new UK sales campaign being undertaken in association with Harrods Estates. We are undertaking this London exhibition because each year growing numbers of UK home buyers, investors and tourists choose Dubai as their destination to live, invest, holiday and do business. There are now over 19,000 UK nationals who own property in Dubai and our City has over 850,000 tourist and business visitors from the UK each year, rising by 10% per annum since 2012.”

Ahmad Al Matrooshi, Managing Director of Emaar Properties continued:

“Just as Burj Khalifa serves as the centerpiece of Downtown Dubai; The Tower will position Dubai Creek Harbour as one of the most desired residential and leisure destinations in the city, providing residents and visitors with a modern and luxurious environment in which to live, work and entertain. We believe UK end user second home purchasers, investors and tourists will be fascinated by the iconic tower and drawn to this new Riviera we are creating in Dubai.”

During the London showcase, Emaar will be selling residential property at Dubai Creek Harbour within the destination’s local neighbourhoods including already launched projects, Creekside 18 and Harbour Views.

Located on the prestigious Island District, Creekside 18 consists of twin residential towers providing 450 premium one, two and three bedroom glass fronted apartments, including penthouses. The homes range in size from 680 sqft (63.12 sq m) up to 1,631 sqft (151.6 sq m).

Also on the Island District is Harbour Views, a luxurious, residential project providing 750 one, two and three bedroom apartments located in twin 51 storey residential towers, complete with 14 highly exclusive luxury villas. The apartments range in size from 707 sqft (65.68 sqm) up to 1,718 sqft (159.56 sqm).

In Creekside 18 and Harbour Views all the apartments have a spacious reception room with floor to ceiling glazing opening onto a private balcony. In the larger apartments at Creekside 18   the reception rooms are dual aspect, bordered by floor to ceiling glazing on two sides, whilst at Harbour Views, the larger apartments have private balconies to reception and bedroom suites. All the homes provide a generous reception room, dividing into a living room and dining room.

The fully fitted designer kitchens are highly specified with luxurious finishes and integrated appliances. The bathrooms are beautifully designed for everyday use and pampering, with showers/bathtubs to invigorate or relax after work and leisure. All the bedrooms have deep fitted wardrobes and the large apartments have master bedroom suites with ensuite bathrooms and walk-in wardrobes/dressing rooms.

All the homes are defined by exceptional waterfront views of the Creek, the Downtown Dubai skyline and the mangroves of the adjacent Ras Al Khor Wildlife Sanctuary. Dubai Creek Harbour Is centrally located in the heart of Dubai, adjacent to the wildlife sanctuary which has over 450 animal species. The project is a mere 15 minutes drive from Dubai International Airport and 10 minutes from Downtown Dubai with its world famous Burj Khalifa and The Dubai Mall, the largest shopping and leisure centre in the world.