The Triple Glazing Question at Ricoh Arena on 10 April was an outstanding success. It was a ‘great day for the industry’ was just one of the many comments after the Triple Glazing Question sent to hosts Edgetech UK. With over 600 registered attendees it outperformed all expectations both in numbers and the content delivered on the day.
Sceptics of the event were surprised by the openness of the debate that explored the challenges and opportunities for the industry.
Hosted by Edgetech UK, a Quanex company, everything during the day ran perfectly. Engagement in the room and Expert Arena was more than matched by the frenzy of activity on Twitter. The numbers show there were 231 tweets to @tripleglazingq, 88 posts by @tripleglazingq and 116 retweets creating a huge reach with 177,300 impressions.
To a packed house speakers shared information and experiences. There was no shortage of controversy. Technical versus sales has been a running battle since the start of the debate. Mark Barsby, technical manager at VEKA, talked about clever doubles being a viable alternative to triples. While Chris Carter of Everest Home Improvements spoke about how triple glazing gives homeowners an easy way to understand improved performance.
Gaby Mendham challenged the industry to order triple glazing for a reason rather than just a buzzword. You could hear the sharp intake of breath as she revealed it takes 90 per cent more glazing material to manufacture than for doubles. Giving away triple as free upgrades shouldn’t be the default for companies – a theme that ran throughout the day. Triple glazing could be a tool to impact positively on the industry’s margins but for this benefit to be realised the additional costs must be passed on to the consumer.
Fred Doodey who now owns Ecologic Windows, a newly formed installation company, attended the live event. After the day he said:
“I’m even more convinced that my main route to market is by pushing triple glazing.”
In a survey of installers which he conducted six months ago, three quarters of those asked said they never mentioned triple glazing as they weren’t asked for it by the consumer. He believes they are missing a sales opportunity as it’s a good chance to differentiate. Fred comes from a systems company and trade fabricator background. Now that he is sat on the installer side of the fence, he intends to standardise on triple glazing.
Directly after the event Andy Jones, managing director at Edgetech UK, said:
“Today was a great success for the whole industry. And, as facilitators for the day, we knew it was vital to create a balanced programme to explore the challenges and opportunities as every part of the supply chain faces different issues. The Triple Glazing Question more than delivered this.”
It was also announced on the day that the Triple Glazing Question will continue at the FIT Show.