Survey reveals demand for industry exhibitions

More than half of builders and contractors would be willing to take time off site to visit a trade exhibition if the right product manufacturers and suppliers were in attendance, a survey by the Build Show has revealed.

Carried out by an independent market research company, the survey was designed to explore trends and opinions amongst a random selection of respondents from the building and contracting sectors of the construction industry.

Just over 54% of the respondents claimed they would be likely or very likely to attend the show, with a further 20% offering an undecided but warm response. This is despite the fact that 67% of respondents have not attended an industry exhibition within the last two years – and a further 25% could not name any industry show whatsoever.

The survey, which was conducted across 1,000 building refurbishment and maintenance contractors, general builders, housebuilders and other construction professionals, went on to reveal that seeing and trying out new products was the most appealing factor that would encourage them to attend such an exhibition.

Meeting product manufacturers and suppliers was also identified as a key attraction, with new innovations, product demonstrations and ‘hands on experiences’ ranked highest among the respondents.

Another attraction highlighted by the survey respondents was the opportunity to learn more about key industry issues, with seminars and debates on topics such as apprenticeships, legislation, building regulations and business management support, all viewed as a major draw.

Paul Godwin, Managing Director of the Build Show commented:

“These are really encouraging results, as they clearly show that there is an appetite for this kind of event among the target audience. What’s more, a quarter of the respondents we surveyed said they were surprised there has not been a show specifically for the building and contracting sectors for nearly five years.

“The main theme that kept coming up in the research was that builders and contractors are more than willing to take time off site to attend an industry show – but it has to be worth their while in terms of meeting suppliers and manufacturers, so that they can find our about new products and obtain crucial industry information from a robust seminar programme.

“This is exactly the focus that we have taken with the Build Show and we are working hard to ensure we deliver the most profitable day out our audience will take all year – both for our visitors and our exhibitors.”

Brought to market by the organisers of the award winning FIT Show (Fabricator Installer Trade Show), the Build Show will take place at the Birmingham NEC from Tuesday 28th to Thursday 30th April 2015, providing a wealth of business development and networking opportunities.

For more information please visit www.buildshow.co.uk