Sleep, Europe’s leading event for the global hotel design, development and architectural community, has announced a new competition aimed at spatial design students who are invited to create original concept images expressing ‘Wonder Tale’ and submit this via Pinterest.
Entries will be judged by influential hospitality design professionals with the winning entries exhibited at Sleep on 24 and 25 November.
‘Wonder Tale’ challenges design students to unleash their imaginations and create original concept images for a hotel guestroom that draws on the essence of fairy tales and folklore from around the world, weaving their own story which, just like a fairy tale, touches on the human condition while playing with perceptions and disrupting the norm to engage and nurture the guest in new ways. The full brief and submission details can be found on the Sleep website. The competition’s theme ties in with this year’s Sleep Set and Sleep Bar (in Association with Sleeper), two hugely inspirational and popular features which are created afresh each year at Sleep, challenging design companies to create built spaces that push boundaries and explore new ideas.
Once complete, contestants need to tweet @sleepevent a link to their images – entitled ‘Sleep Wonder Tale’ – including the hashtag #WonderTale. Images must also be available as a 300dpi tif or jpg file suitable for printing at A1 size (w841 x h594mm).
The closing date of the competition is Friday 16 October 2015 and entries will be judged prior to the Sleep event by the Sleep Set design professionals including:
- Andrew Linwood, Areen Design
- Anita Rosato, Anita Rosato Interior Design
- Mat Dalby, THE STUDIO, Harrods
- Oliver Heath, Oliver Heath Studio
- Shaun Clarkson, Shaun Clarkson ID
Shortlisted entrants will be invited to attend Sleep 2015 at London’s Business Design Centre on 25 November, where they will have an opportunity to meet with the Sleep Set designers in a one-to-one mentoring session as well as enjoy exclusive VIP access to the conference and exhibition.
Kali Nicholson, Sleep Brand Director, comments:
“Sleep aims to inspire and engage with the next generation of architects and designers who will go on to create exceptional hotel spaces across the globe. The ‘Wonder Tale’ competition is about the preliminary stage of a spatial design project, where a concept image is tremendously important in communicating the designer’s intent to clients and stakeholders,”.