Shelforce – understanding what Local Authorities want

Shelforce are experienced specialists in providing PVCu windows and doors for Local Authority social housing projects.

A leading PVCu windows and doors manufacturer, Shelforce are Birmingham City Council’s chosen manufacturer and supplier of choice and have worked on a huge number of local authority projects.

From high rises to new builds, Shelforce have experience with all types of social housing refurbishment and maintenance and have developed a first-class reputation for providing Local Authorities with the highest quality products and finishing each project on time and within budget.

Whether a Local Authority needs casement, reversible or tilt and turn windows, or composite, residential or patio doors, Shelforce provide the best solution that is most cost-effective for you, and more attractive and secure for your tenants.

The reason for their success is simple, according to Howard Trotter, Shelforce’s Business Manager.

“We understand the challenges Local Authorities face and what is important for both them and their tenants,” said Howard.

“We understand that Local Authorities are under pressure to complete maintenance and refurbishment programmes on time and within budget, and as budgets are cut, they need to deliver more for less.

“They also want to provide the best service for their department and their tenants, but they want quality at a fair price.  We also understand that tenants want to feel safe and secure and have pride in their home.”

Social responsibility and values

Shelforce lead the way in inclusivity when it comes to training and employment opportunities in the glazing industry, with 75% of their workforce disabled.

A training facility will also be opening at their factory in Erdington to welcome students from nearby schools, including special needs schools, and offer regular work experience placements.

Howard said:

“Investing in the future by helping young adults of all abilities take their first steps into the workplace is one of the keys to both our and the industry’s future growth.”

Sustainability is also a big consideration for Shelforce, and the company uses new profiles made from recycled material from unwanted PVC-U frames thanks to Eurocell’s very own recycling plant.


Shelforce are highly accredited and ensure that all windows and doors surpass the standards of PAS 24. They also work closely with both landlords and tenants if required to ensure that everyone is satisfied with all work undertaken.

Their products are also rigorously tested, and Howard said:

We feel we have that trust element that is vital to Local Authorities. Because we work for Birmingham City Council, our products are rigorously tested. Instead of just sending the best one we make for testing, the council turn up unannounced and select one at random, so our products must be spot on every single time.”

Value for money

Shelforce’s Eurocell Eurologik profile system not only offers high performance but huge value for money too.

The advanced six-chambered system and innovative PVC-U Thermal Inserts work together to lock in heat which maximises thermal performance making the window incredibly energy efficient. This means that a cheaper glass unit can be used, and the window will still achieve an ‘A+’ energy rating.

The slim, six-chambered outer frame costs no more than the standard Eurologik outer frame too, so there is no cost barrier to installing the highest energy efficiency-rated profiles.

Howard added:

“The local authority market is perfect for us as we can save them money thanks to our quality, quick lead times, delivery and price. This value engineering means that the money saved can then go straight back into the local authority to be reinvested elsewhere.

“When you put this together with our social values, it makes us an attractive proposition for Local Authorities.”

For more information call Shelforce on 0121 603 5262 or visit