The London studio of global architecture and design firm Perkins+Will have announced the appointment of a new sustainability director, Asif Din, who joined in late January.
Asif will be leading strategic initiatives for sustainable building across the firm’s practice areas, including urban design, architecture, hospitality, and workplace design.
With over 20 years of experience working on a number of PassivHaus and Zero Energy Developments both in the UK and Asia, Asif brings both a unique expertise and perspective to the leadership team.
Throughout his career, Asif has been dedicated to low-carbon building and development. From Exmouth Market in London to Jubilee Wharf in Cornwall, Asif’s involvement has taken a proactive approach to identifying and integrating energy-efficient building solutions into architectural design.
During his time in China, Asif supervised on internationally recognised design projects such as the London Pavilion at the Shanghai Expo 2010. Here, Asif was responsible for developing energy solutions ranging from biodigesters, which produce renewable energy from waste products, to solar-powered cooling systems.
Following the Mayor of London’s goal of making the capital a zero-carbon city and at least 50 per cent green by 2050, Perkins+Will’s new appointment comes at an apt time. As London’s developers are facing increasing pressure to produce energy-efficient buildings, architects are taking a more proactive approach to future-proofing their designs.
The appointment of a dedicated sustainability director in London further cements the global practice’s reputation as a leader in green building, with expertise in sustainability, resilience, health and wellness, and mobility.
Steven Charlton, managing director of Perkins+Will’s London studio said:
“As a practising architect and environmental expert, Asif joins Perkins+Will at a time of growing global demand for leadership in sustainable design that looks at the entire lifecycle of a building. We are excited for our sustainability initiatives to have a strong director at their helm. Asif is perfect for the newly created Sustainability Director position, and I look forward to working with him to create designs that are economically and environmentally resilient, built to last, and focus on the occupants’ experience.”
Asif Din, sustainability director said:
“It is imperative that the architecture profession takes a proactive, not reactive, approach to tackling the realities of climate change through building design. I’m excited to join Perkins+Will to explore the range of sustainability opportunities in the London office, while also engaging with the firm’s breadth of research and expertise at a global level.”