PegasusLife, a specialist property developer creating desirable homes for the discerning older generation, has unveiled plans which are set to transform the marketplace. The company is a new venture, owned by Oaktree Capital Management, a leading global alternative asset manager, and headed up by Howard Phillips, previously CEO of McCarthy and Stone, together with Roger Black who as Creative Director brings a fresh approach with a ‘consumer product’ ethos born out of successful mainstream development.
The company is responding to a growing need for aspirational properties for this market, by creating stylish properties in beautiful locations throughout the UK – from chic city centres to scenic seaside settings and charming market towns.
PegasusLife is working with some of the UK’s leading award-winning architects to build properties designed to create a real sense of wellbeing and a great quality of life. They have gone the extra mile to respond to the needs and desires of their audience, and the properties have been designed with flexibility in mind, for instance providing sliding walls between certain rooms enabling spaces to be combined.
The company is focused on delivering an appealing lifestyle proposition. Each site will have a ‘concierge-style’ host, who will help create an aspirational, fulfilling and sociable lifestyle for the home owners, and maximise the opportunities available to them within the neighbourhood – from golf or sailing clubs, to bridge clubs, cultural events and societies. There will also be additional leisure facilities on many sites, including spas, pools, gyms and cafes (which will vary depending on the scale of the development).
PegasusLife will also provide an ‘estate-management’ element to deliver the proposition, which will operate in a totally transparent way, with a strictly ‘not-for profit’ policy.
The first new properties available for purchase will be on a stunning beach-front site in Bude, Cornwall, ready for occupation in Spring 2014. Aptly named Atlantic Rise, this site epitomises the PegasusLife vision. With stunning views of the ocean, overlooking Bude’s picturesque coastline, this 29 apartment development is the ideal location for people who want to enjoy coastal life throughout the year. The apartments have been designed to a high specification, utilising light spacious interiors and natural materials to reflect the coastal setting.
Following Atlantic Rise, Malt Yard in Woodbridge, Suffolk will be available for pre-sale in April. Designed in a ‘Malt-House’ style, these 33 apartments incorporate stunning features, from floor to ceiling windows to loft-style interiors and vaulted ceilings. PegasusLife is committed to delivering properties in highly desirable locations for retirement, and the beautiful Georgian market town of Woodbridge provides a wonderful lifestyle proposition, with its rich artistic history, cultural attractions, and stunning tidal estuary.
Howard Phillips, CEO PegasusLife, comments:
“The time is right to create desirable homes for the discerning older generation. For many, their existing property is far from ideal for their changing lifestyle, yet there are precious few alternative options for them. We are changing this by developing properties where people really want to live, supported with great services, so that our customers can simply enjoy the good things in life.”
The company has ambitious plans for growth, having already acquired twelve sites, with a further 20 planned within the next 12 months.