Oleg Klodt Architectural Bureau has recently completed the design and fit-out of a new flagship boutique in Moscow for cult French lifestyle fashion clothier ‘LOFT design by…’. The store interior effortlessly channels the brand’s philosophy for simplicity, comfort and elegance in clothing aimed at the global nomad of today and now introduced to a Russian clientele.
The designers responded to the client’s brief for an iconic and remarkable interior whilst encapsulating the international unisex style of the brand with a concept that suggests a liveable space where, surrounded by familiar materials and time-worn objects that link past and present, customers can experience a sense of ‘feeling at home’ while browsing the chic apparel.
Materials and finishes in a palette of natural tones define the visual character of the store. Walls panelled in slabs of light coloured ‘concrete’ riveted in place and matte tile flooring of a similar pale grey shade provide a neutral backdrop. Structural columns are wrapped in tarnished sheet metal to accentuate their presence and the same dark metallic finish is used to frame the large-scale dressing mirrors and high display tables as well as the light fittings. The designers devised a unique and eye-catching solution for the clothes rails which are formed from water pipes; these, along with the vintage style wall lights and pendants lend an antiquated industrial charm to the space. As is the designers’ trademark, the detailing and standard of finish throughout is impeccable.
To balance and soften a somewhat utilitarian aesthetic, display cabinets and shelving have been manufactured in a warm walnut timber with retro cabinet drawer pulls. Objects sourced from London flea markets like loose furniture, an old cash register, and photos were imported specially to Moscow, while pre-loved books on art and travel line shelves and are arranged in old-fashioned suitcases to be imagined as travel memorabilia. These individual and charming elements impart a subtle sense of familiarity and history that can offer reassuring comfort in a time of uncertainty. Overall the interior design of the store perfectly complements the savoir-faire of LOFT’s attire as items suitable for any time or place across the globe.
Oleg Klodt, comments:
“I loved designing this project and not only because we pleased both the client and the French owners by fulfilling their aspirations. We used a lot of plywood when fitting-out the interior, which brought back happy memories from the beginning my career, and in the process I was able to rediscover the beauty and versatility of this simple, low-cost material. Industrial finishes and decorative details such as rivets, joints, bespoke fittings, and distinctive, retro-inspired lights all came together to result in an intriguing juxtaposition between raw materials and refined tailoring.”