New guide keeps Sadolin in the picture

Premium woodcare brand Sadolin is putting specifiers in the picture after revising its popular Product and Colour Guide.

The new-look guide reveals the latest additions to the premier brand and focuses on photographic content to illustrate how they, and others in the Sadolin range, have achieved a transformational effect.

One of the highlights of the guide is a feature on the new Sadolin Beautiflex®, which is already becoming a popular choice in the specification sector.

Formulated to deliver a flexible finish and long-term protection, it’s ideal for new, bare or previously coated exterior wood, including decking, and is available in a wide range of opaque shades.

The guide also contains details of more recently-launched products including Sadolin Woodfiller and Sadolin Non-Drip Woodstain, along with information on a host of other top-quality solutions.

The guide also provides quick links to the series of individual product videos, which have also been introduced by Sadolin to help specifiers build a complete picture of its superior range.

Each film introduces a product, explains where it can be used, highlights key features and benefits and reveals the superb finishes it can achieve.

In addition to being accessed through the guide, the videos – which are each around a minute long – can be reached via the Sadolin Woodcare YouTube channel. They are also sited on each relevant product page of the Sadolin website.

Sharon Smith, Sadolin Brand Manager, said:

“Our printed, online and video content is being developed to bring our products to life and help educate anyone unsure about which to use for their particular project.

“The redesign of the Product and Colour Guide is an important part of this activity -providing content in a quick, engaging and informative way.

“We pride ourselves on creating the very best in wood protection products, drawing on more than 200 years of innovation to offer customers the widest range of commercial and trade solutions.

“The mix of print and digital content is designed to help enhance the selection process and ensure specifiers can select the right products for the right projects.”

For more details, contact the Crown Paints’ Specification Team by calling 0330 024 0310, email info(Replace this parenthesis with the @ sign) or visit the specification website at

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