According to the European architects, the insulation industry has the best approach towards architects. In the different countries manufacturers like ROCKWOOL, Kingspan and ISOVER are mentioned as having the best approach. Half of the architects in most countries also state that the sales and marketing efforts of manufacturers are good, but the line where it becomes irritating is very close by. These are some of the conclusions of the Q4 2014 European Architectural Barometer report, a quarterly research among 1,600 architects in eight European countries.
The manufacturers should also be aware that they don’t overload the architects with information. Right now approximately half of the architects in all eight countries think the sales and marketing efforts of the manufacturers is good. However the irritation point is not far away. One out of five architects in the UK and Netherlands already thinks it is too much and irritating. Next to that, there is a large group of architects (app. 25%) in each country who think the information is too much but still not irritating. The only exception is Spain, there we find the smallest group of architects complaining about the information they get from manufacturers.
These and many other results and trends of the developments of the European construction market can be found in the European Architectural Barometer, an international market research conducted among 1,600 architects in Europe. This study is conducted in Germany, France, Italy, Spain, United Kingdom, the Netherlands, Belgium and Poland by Arch-Vision four times a year. Besides indicators to forecast the European building volumes, a specific topic is highlighted each quarter. The topic in Q4 2014 was “Cooperation with building product manufacturers”. The topic for Q1 2015 is “Love Brands”, an essential topic to investigate since we’ve seen that the brand is very important.