Innovative British Gypsum products helping housebuilders drive up standards

New build houses often get a bad press when it comes to the quality of the internal walls, with many home buyers citing ‘thin walls’ as one of their disadvantages. To offer a solution, British Gypsum has developed a number of superior grade products, including Gyproc Habito super-strength plasterboard, Thistle Magnetic Plaster and a range of Sound Solution systems.

Cumbrian Homes has been quick to recognise the benefits of specifying higher quality materials. Last month they became Britain’s first regional housebuilder to adopt Gyproc Habito as standard across their new development, Carleton Manor Park in Penrith.

Cumbrian Homes is also the first housebuilder to work with British Gypsum to create ‘sound havens’. At Carleton Manor Park, Silent Floor soundproofing between floors is the norm across the development, but we know that 40 per cent of people living in new builds say they have experienced noise travelling through thin walls. To address this widespread problem, Cumbrian home buyers who want to guarantee a peaceful night’s sleep, create a quiet home office space, or mask noise from loud hobbies, have the opportunity at Carleton Manor Park to create a ‘sound haven’ by adding Silent Walls in rooms of their choice.

“We believe our role as a developer is to bring the latest products and technologies to home buyers,” explained Nigel Pallister, Managing Director at Cumbrian Homes. “When we opened our show home and saw the reaction to the products we’d used, we knew we’d made the right choice by partnering with British Gypsum. People loved the idea of sound havens, had a great time being creative with the magnetic wall and, in particular, the visitors were amazed to see the difference between standard plasterboard and Gyproc Habito.”

“At British Gypsum, we’re constantly pushing the boundaries of what’s possible,” commented Paul D’Arcy, Innovation Team Leader. “As home buyers continue to demand higher specifications, we’re looking to partner with more forward thinking housebuilders to help create homes which sell quicker, for more money and which help create a positive buzz around a developer’s brand.”

If innovative products like Gyproc Habito, Thistle Magnetic Plaster and Sound Solutions would work for your new development, visit to discover what a partnership with British Gypsum might look like for you.