Fireplace company join retailers House of Fraser

A fireplace company has become one of the first to stock bio-ethanol fueled heaters with House of Fraser’s online store.

SmartFireUK will be selling their eco-friendly heaters through the retail giant’s online store and will include both Bromic and EcoSmart Fire products.

The fireplace retailer has taken the move in an effort to make their cost-effective and environmentally friendly fireplaces more readily available to the general public.

The move to this market also demonstrates the company’s transfer to the digital age as the range of heaters will be available to buy online from the retailer’s website.

Traditionally stocked in trade shows and showrooms many members of the general public are unaware of SmartFire’s ever-expanding range and House of Fraser will provide the perfect platform for the company.

SmartFire’s range of Bromic outdoor heaters are expected to be a big hit with the public following their increasing popularity with bars, hotels and restaurants.

The designs are sleek and stylish, blending in with a variety of outdoor spaces and perfect for the growing trend of beautifully crafted and stylised back gardens.

Plus, the gas heaters are fuelled with LPG gas, which not only lasts longer than traditional fuel but is environmentally friendly as well.

Many of EcoSmart Fire’s award winning fireplaces will be stocked with the site including products from designers such as Hiroshi Tsunoda and Marc Veenendaal.

The award winning ‘Stix’ design will be available to purchase through the site and is suitable for both indoor and outdoor use.

And, the highly popular Mix Fire Bowls will also be available through House of Fraser and are expected to be a big seller due to their varying sizes and slick design.

Business manager of SmartFire UK Paul Holt has witnessed the rise in popularity of stylish outdoor heaters and is confident House of Fraser is the perfect platform to reach the consumer market.

He said:

“We wanted to find a way to make it as easy as possible for consumers to access our environmentally friendly heaters.

“We see the partnership with House of Fraser as a great opportunity to drive business not only through House of Fraser but also our many stocking retailers throughout the country.

“House of Fraser is known for it’s high quality products and it’s wide range of furnishings and accessories for the home, making it the perfect retailer of our heaters.

“We’re proud to be the sole distributor of EcoSmart Fire and Bromic products in the UK and Ireland and are really pleased we can now make it as easy as possible for customers to buy them.”