Each year, 100 participants come together in the summer to create 100 pieces of work, giving 100 perspectives of London, which are then exhibited and auctioned in November. Previous participants have included Lord Norman Foster, Zaha Hadid and Grand Designs’ Kevin McCloud. The project is a unique concept, with the designers and artists producing wonderful pieces of artwork inspired by the environment they help to create and shape, as well as providing a commentary and critique on the constantly changing landscape of central London.
Every year 10×10 captures a different area of the city. This year the project will focus on East London, an area encompassing striking and innovative examples of architecture, both traditional and modern. In the shadow of the ‘Gherkin’, this area encompasses modern developments, many associated with the ‘Silicon roundabout’, to historic landmarks such as Brick Lane and the Boundary estate – one of the city’s earliest social housing schemes. East London is a truly diverse area, both culturally and creatively, where our 10×10 artists will have no problem seeking influence for their work.
During mid November, a public exhibition of the work will be held, followed by an auction of the artwork by Sotheby’s. This auction will be an exclusive event taking place during the week of the 18th of November at a central London location. All proceeds of the sale go to Article 25, the charity that builds solutions to global problems.
This year’s 10×10 will raise money for Article 25’s Street Children Centers, starting with projects in Ghana and Kenya. Over the next year, we will be helping to provide the necessary infrastructure for enabling children who live on the streets to get back to their families or foster families, schools and communities.