As a showroom partner, wood floor specialist, Bona, will introduce the Clerkenwell community to its new ‘Inspiration’ wood floor styles, designed to transform the look of tired, existing wood floors or to embellish unfinished new ones. Created by Bona in collaboration with internationally recognised trend analyst, Cay Bond, each of the 17 new looks can be achieved using a combination of Bona’s sanding and brushing methods to enhance the grain, followed by treatments with the company’s waterborne lacquers, oils and colours. The styles, Nordic Shimmer, Garden Atmosphere, Malibu Dreams, Touch of Grace and New Modern, include everything from dark, rustic floors to floors with a pale, lacquered finish.
Floor owners are often simply not aware of how an existing wood floor can be transformed, giving a room or space a completely new look and feel. From a sustainability perspective it makes sense too – the old floor has already been manufactured and transported.
A campaign starts on June 1st using social media, print and online advertising to target and inspire floor owners. Contractors will be able to use the professional pages at bona.com to see how the individual looks can be achieved, and samples and beautiful inspirational brochures will also be available for designers, architects and flooring contractors to leave with their clients.
Bona’s technical manager, and renowned wood floor expert, Alec Stacey, will be giving twice daily showroom talks at Clerkenwell entitled ‘Inspiration through renovation – how to achieve contemporary trends on existing wood floors’. Alec will explain how to achieve the perfect balance between aesthetics and surface performance, on domestic or commercial wood floor surfaces, through the correct specification of finish (oils, wax, lacquers and colours) – and considering the available opportunities for maintenance. Register for the talks at Bona’s Showroom page via clerkenwelldesignweek.com