As one of the largest shipping ports in Europe, Hamburg has long been established as a leading transport hub, when WPP took the decision to co-locate its agencies and media companies into a new city central workspace the intention was to establish their presence as a leading creative hub.
BDG architecture + design was appointed to undertake the strategy, concept and developed design for the new WPP Hamburg collocated space accommodating over 850 people, which was then delivered in partnership with a local architect and developer.
BDG architecture + design worked closely with all WPP companies in Hamburg, evaluating their requirements in order to develop the strategic architectural brief. This included utilisation and accommodation analysis, observational studies and senior level workshops, results of which defined and formed the workplace strategy for a consolidated working environment.
Colin Macgadie, Chief Creative Officer at BDG architecture + design, comments:
“The new workplace has been designed to facilitate WPP Hamburg’s role as a fulcrum in global business, as well as emphasising their deeply rooted position in the German and Hamburg markets. Bringing these groups of people together in an inspirational space that allows them to communicate and work in new and exciting ways, forging new relationships between individuals, businesses, clients and the local community. It’s a journey from the present to the future, with one eye on the past.”