100% Design and Picfair launch design photography competition for London Design Festival

As part of this year’s London Design Festival, 100% Design, the largest design trade show in the UK, has teamed up with Picfair, a revolutionary new image library, and Icon, one of the world’s leading architecture and design magazines, to launch a design photography competition with the theme of ‘Elements’.

Lasting for a period of 6 weeks and opened globally to unpublished and emerging photographers, the competition is aimed at design photographers who can produce exceptional work in the following categories – Elements of the Home, Elements of Workplace and Elements of Architecture.

The theme is shared with 100% Design, which considers everything from the fundamentals of design to the component parts that make up a product, the materials used to the stories and processes of development.

A shortlist of entrants will have the opportunity to exhibit their work at this year’s 100% Design at Olympia during London Design Festival, from 20 – 23 September. As well as being included in a highlights edit on Picfair, the overall winner will receive a £500 cash prize, while three category winners will get a 12-month subscription to ICON Magazine where they will also be featured.

The expert judging panel includes Picfair Director Benji Lanyado, 100%Design content editor Max Fraser (LDG) and ICON editor James McLachlan. Judging criteria will be based on images which illustrate the themes in the most innovative, bold and exciting way.

Picfair Director Benji Lanyado, says:

“When we first met the team in charge of 100% Design we found that they were as committed to discovering and celebrating emerging artists in their field as we were in ours, and immediately started exploring ways we could collaborate. We at Picfair are incredibly excited to be connecting with such a creative audience and can’t wait to meet you all.”

Daren Newton, Event Director at Media Ten, organisers of 100% Design, says:

“At 100% Design we’re committed to offering our visitors rich and engaging content across a variety of applications and this opportunity to present a design focussed photographic competition and exhibition was too good to turn down. We’re excited to see the quality of imagery that comes through.”

The three categories are:

Elements of Home
It’s at home that we can really express ourselves, bringing a personal touch to the spaces we live in. Share your images of the elements of a home you admire, or the spaces or details that bring you a sense of joy. What catches your eye, and how do the different elements work together?

Elements of Workplace
What role does design play in the workplace? Help us celebrate the subtle things that make all the difference in how we work within an environment. Is there a workplace that inspires or excites you? What are the elements that make it feel right, and how has this been achieved?

Elements of Architecture
Buildings are the sum of their parts. In fact you might say that it’s impossible to capture the whole of a building in one image. But what makes each building distinct? Upload your images that capture the essence of a building. Help us find those hidden moments of design that you think deserves more attention.

The deadline for entries is Monday 25 September.